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  • 5 Reasons Why Email Marketing Still Works And Can Benefit Your Website

  • Cliona Malone

    15- 10 -2018

Yes, we believe it still does. Here are some reasons why:

1. Email is an easy way to reach mobile customers.
One reason email marketing has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Many people are now accessing their emails via their mobile phones and tablets so e-mail marketing is a great way to quickly interact with your target audience.

2. It’s an effective way to keep customers informed.
From studying and working in a professional marketing industry for almost 10 years, we can hands down say that e-mail marketing is one of the key marketing activities you NEED in your company in order to retain existing customers. Customers who have bought a product or a service from you in the past and who have experienced good customer service will buy again, or for those of you that don’t have a return customer level due to the nature of your product, there is still the encouragement of word of mouth sales.

3. Email coupons drive online and in-store sales.
If like some of our clients you sell products or services online, e-mail marketing can be extremely helpful if you are experience a ‘slow’ month. A discount coupon applied with a website code offering special discounts for your clients and their friends is the perfect way to boost end of month sales.

4. It’s easy to customize and integrate into other marketing tactics.
The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the crafter, email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more.

5. Email marketing is inexpensive.
To sum up the best reason to use email marketing: It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Want to find out more and get help with your email marketing? Please get in touch by completing our online enquiry form.


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