• New Brand Primo Paving

caronadigital / October 5, 2018

Re-Brand

Greenfield Contracts contacted us about rebranding their company with a completely new name and brand new look. When thinking about the new design we took into consideration the industry Greenfield contracts were involved in which includes Groundworks and Paving design. We pitched the name ‘PRIMO’ Paving & Groundworks. The name ‘PRIMO’ comes from the 1970 Italian primo “first, chief,” from Latin primus Known as slang for “excellent, first-class,” by 1990s, street slang and meaning ‘Premium’ in English.

The logo was created with incorporating the shape of a paved ‘P’ with joined contemporary writing, creating minimal yet effective branding.

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