Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.
Carona Digital can help your business create an effective Mobile Marketing Campaigns. Firstly, is your website mobile? What does that mean? Well they layout of your website will look different on your mobile, essentially you need to make it optimized and friendly for mobile.
A mobile marketing strategy is not a stand-alone effort, but it is a large chunk of any long-term or short-term marketing campaign—and its importance is only growing. From email, to PPC, to SEO, to content, to social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. Optimizing your website and email sends for mobile devices, taking advantage of the SMS and MMS channels,will make an impact on your digital marketing strategy.
Mobile technology is not a fad that’s going away any time soon. Optimizing your marketing strategy for mobile will give your brand an edge over the competition. Don’t wait, contact us today.