What is SEO?
SEO is the process of getting your business a presence on SERP
via unpaid efforts. This type of ad on a SERPS that are unpaid are known as organic results, which are found below the paid search ads. The form of getting your business on these pages is through on-site and off-site optimisation. There are several things you can do to increase your SEO to improve your chances of being ranked organically such as rewriting content to match keywords, write meta tags to match keywords, create more
quality content to build authority, get other sites to link to your site, and maintain an active presence on social media to help create external links.
However SEO is an ongoing process, once you get your business to appear on SERP you can’t just stop your efforts, you must continue to build an online reputation. It’s worth nothing that search engines link Google and social media sites like Facebook
change their algorithm from time to time, without prior notice or detail descriptions. The change in these algorithms means the methods they use to find your website has changes and you will have to change your SEO strategy to continue to get good results.
PPC (Paid Search Marketing)
Paid search gives you a much higher level of control when it comes to the searcher’s ability to find your website on the SERPs. With paid search advertisers tell Google for which search terms they want their ads to show. Google then shows their ads and takes their money when someone clicks on their advertisement and is directed to their website (hence pay per click). Advertisers do not pay to show ads for keywords, but they do pay when searchers click on them; the amount you pay is called (CPC).